Andreia Maria Amaro
Career journey
#strategic communication
#strategic communication with SIM
#social media influencers
#accessible communication
#communication for inclusion
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About me
Aware that through communication there is a huge opportunity to create positive relationships and build a better society, I always hope to be able to contribute to rethinking communication training, as well as its responsibilities in the process of building a fairer, more equal and inclusive society.
I've been working in Strategic Communications for 17 years. I've managed agencies and teams in Portugal and Mozambique and, as Client Service and Business Diretor, worked on the strategic communication of some of the world's biggest brands: Coke; Nestlé; Samsung; Mondallez; Cervejas de Moçambique - SABMiller Group; Unilever; DStv; Barclays; Vodacom.
In 2023 I started my PhD in Communication Sciences (FCSH - Universidade NOVA de Lisboa) and since then I have extended my passion and curiosity to the field of Accessible Communication. I'm part of the Obi.Media team (ICNOVA) and collaborate on projects on accessible and inclusive communication.
Awarded and flagship projects
Some of the projects I've led or developed with my teams. All of them are the result of joint, multidisciplinary work.
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